Inkbox’s launch story is not unlike that of many scrappy startups: A pair of founders with zero capital, chipping away at the business after getting home from their day jobs. They had no money, but they had a vision and enough e-commerce and design experience to create a website and build a brand. That brand went through two redesigns over the course of six years, the second of which included a complete website overhaul, copy included. (You can see the previous version of the website here).